Companies keep buying or subscribing to on line CRM software and wonder why nothing happens to the bottom line. Kind of like the Wendy's commercial, "Where's the Beef"?
The CRM "Beef" is not found in the software, it's applying that software to the critical areas of your business. We, Tech.Sell, have been helping people get more from GoldMine and other CRM programs since 1995.
In the next few weeks we intend to provide some good ideas based upon what we've learned in the last 17 years.
We will look at using CRM to:
- Track every lead with a simple lead tracking system
- Implement and follow a sales process
- Institute measurements of sales performance
- Segment and target customer and prospect groups
- Improve communication with customers
- Targeted email marketing campaigns
- Track customer service issues
- Increase customer contact through workflow and 'drip marketing" campaigns
- Increase management utilization of the CRM system as a management tool
We will look at some of our favorite add on products for GoldMine:
- Mobile access for phones and tablets with iGoldmine, Wmobile Phone and Desktop, Goldmine Mobile
- DialPad - Total outbound call integration with GoldMine
- GoldBook - New link between QuickBooks and GoldMine
- QuoteWerks - The ultimate quoting tool with GoldMine Opportunity integration
- MasterMine - Powerful reporting on anything in GoldMine using Excel
Oh and last but not least, we'll talk about training. Not Geeky "learn the menus" training, but profitable, "how to get the beef to sizzle" training. You know, using the program to build your business stuff.
In short we'll be delighted to show you the CRM "beef".
If you can smell it cooking and don't want to wait, visit our Get More From GoldMine test and we'll respond to your wish list.
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